The BC Trucking Association (BCTA) has launched an innovative eco-certification initiative that will acknowledge and certify motor carriers committed to environmentally responsible practices and fostering a cleaner and greener future for the trucking industry. The Clean Carrier Program is a roadmap for carriers dedicated to sustainable operations. Carriers stand to gain tangible benefits, such as enhanced cost efficiency, increased market competitiveness and strengthened relationships with stakeholders. The Clean Carrier Program also extends a unique opportunity to shippers. Through an independent and rigorous process, shippers can now include sustainable hiring practices when contracting a BC-based transportation company for goods movement.