Carriers using digital tools to broaden customer reach

Chamber of Shipping > Blog > News > International > Carriers using digital tools to broaden customer reach

According to new research from Freightos, 73% of liner carriers surveyed offer online quoting capability, compared to 20% in 2019 when the first study on digital connectivity was held. The survey research was based on a survey of 7 of the top 11 ocean carriers and 24 air cargo carriers. In addition, carriers were nearly 3 times more likely to offer rates via their own site and 2.5 times more likely to offer instant electronic booking. The integrated service connects various capabilities via application programming interfaces (APIs) which improve customer reach, third-party marketplaces and software providers’ access. The report stated that consolidators are making API development for connections with their own customers essential to their strategy.

 

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