Global customers impressed with Canadian Wheat quality

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Canadian farmers, following Cereals Canada’s New Crop Trade and Technical Missions, returned with a strong sense of pride in the unique quality of Canadian grain, highlighted during visits to countries including Algeria, Italy, Morocco, and the United Kingdom. They received positive feedback on the quality and reliability of Canadian wheat, often referred to as the “gold standard” and praised for its exceptional quality across various wheat classes. The missions facilitated discussions on environmental sustainability, the use of pesticides, and the challenge of traceability within Canada’s bulk handling system. While there was an overwhelming appreciation for Canadian wheat, some concerns were raised regarding the strength of CWRS for bread making and moisture content in hot, humid climates.

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