As of November 1st, The Canadian Marine Industry Foundation (CMIF) has officially changed its name to The Canadian Marine Careers Foundation (CMCF). The new title better reflects the organization’s overall mission to promote the diversity of careers within Canada’s marine sector. Replacing the word “industry” with “careers” widens recognition of the foundation’s focus on both the commercial marine sector and marine career opportunities within the public sector. The Imagine Marine brand and digital outreach campaign, which has been operating since 2020, will continue and remain unchanged.