Container shipping giant A.P. Moller-Maersk now plans to achieve net-zero emissions in its business by 2040, a decade earlier than previously announced. The decision was driven by technological advances on the vessel side in tandem with increasing demand for carbon-neutral supply chains from big corporates such as Amazon and IKEA. Maersk set a 2030 interim target for a 50% reduction in emissions per transported container, and a 70% cut in absolute emissions from fully controlled terminals. The 2040 target would cover its entire business, including indirect emissions, and not only its vessels. Maersk has ordered twelve vessels able to run on carbon-neutral methanol, and aims to transport a quarter of its seaborne freight using greener fuels in 2030.