Viterra brand goes worldwide

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Glencore Agriculture has rebranded to officially take the name of its Canadian subsidiary, Viterra. Glencore Agriculture, co-owned by commodity firm Glencore and two Canadian public-sector pension fund investment firms has announced that it has started to use the name Viterra in most of the 37 countries where it operates. Apart from the name change and refreshed brand, it is business as usual across the company.

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